FULL/RACTIONAL CXO PGMS

GET KNOWN NOW! THE FAST PATH TO BEING "KNOWN TO BE GREAT"

SMB's Needing Affordable Management, Now

Steve Pfrenzinger
AI/Tech Savvy SMB Exec
Corp Comm/Branding/PR

+Certified Exec Coach, AI/IoT/IT/Fin&Tech Forbes Author, HoF Angel Investor

CMO, COACHING & MENTORING PGMS - HEAR STEVE AT LINK ABOVE!

IS STEVE PFRENZINGER RIGHT FOR YOU AND ARE YOU COACHABLE ?

FIRST, did you watch the Q&A session video above to learn about coach and his program?
CXO services described below under Overview and Fees
Leadership Advisory Focused on Coaching and Mentoring
- Decades of experience in Tech Services Industry
- For ambitious execs, SMB owners and up-and-comers,
- Designed to “Move the Needle” in your career and/or their business
Based on Coach’s 5-Barrier Discovery Series
- Personality, Brand, Mindset, Visibility and Journey
  - Aka “5 Barriers to Success”
  - To basically clear your path to success
- Coach’s specialties are self-awareness (“know thyself”, as the Greeks would say), the “reasoning” to make such awareness actionable, and mental fitness to gain the toughness needed to accel in today’s competitive world
  - To give you an “advantage”, and what some call an X-factor or Superpower
  - To take you from “thinking to knowing” who you are, which brings certainty!
  - To collectively create an unstoppable yet empathetic mentality
  - To give you access to Coach’s deep experiences as a teacher, coach/mentor, entrepreneur, HOF angel investor, businessman and author
Is this coaching & mentoring program and Coach Steve right for you? And are you coachable?
- See links below will help you decide:
  - Watch 60-min podcast interview with Coach
  - https://www.youtube.com/watch?v=scOBS2A39sw
  - Review Coach’s Forbes articles
  - https://www.forbes.com/search/?q=pfrenzinger&sh=4be96d9a279f
  - Read Coach’s many testimonials
  - https://stevepfrenzinger.com/testimonials
  - Review Coach’s LinkedIn profile and website
  - https://www.linkedin.com/in/steve-pfrenzinger/
  - steve@stevepfrenzinger.com
  - Deep industry knowledge; tech services, fintech, financial services, staffing/consulting, real estate
- If you connect with Coach and his approach, review full program below and contact Coach Steve
  - steve@stevepfrenzinger.com or text 949-874-7406

Full Program Overview and Fees

Fractional CXO rates based on company size and responsibility, $3-15K per month
Monthly formal coaching sessions (60-90 minutes), with pre-session questionnaire (see attached sample)
- Tuesday to Thursday
- Twice monthly during initial 3 months, if requested
“Unlimited Q&A access” to Coach 24/7 via text/email/cell
- Weekdays preferred, but any day and time, if serious
Regular sharing of Coach’s reading and research materials, via email
- Articles, reports, analysis and more focused on the mastery group’s interests
Periodic special self-awareness and mental fitness training sessions
- To be recorded for future use
Deep Dive Myers-Briggs assessment and review (see others below)
Program Fees
- $15K per each 6-month period
  - Paid in advance
  - 30 day money back guarantee for initial term
- $25K for 12 months, if paid in advance
- Teams - ask for quote
- 25% discount in 2nd and subsequent years
Additional assessments (ProfileXT personality and Checkpoint 360 survey, …) are extra
- Conducted by an outside agency and reviewed with Coach attending
- Fees are based on passthrough, no extra dollars to Coach
Consulting extras, fees TBD, based on either $350 per hour or a fixed fee
- Ghosting writing/editing and other projects with deliverables

TO COACH OR MENTOR, THAT IS THE QUESTION! COACH IS BOTH!

From a recent LinkedIn post with thousands of views

I just spent three days with 50+ certified executive coaches and we clarified the definitions of coaching and related services provided to business professionals, from execs to up-and-comers. All to conform with official standards for coaching certification.

For example, coaching by definition does not include mentoring (i.e., advice giving). Whether you see coaching as a service for executives and/or coaching-for-all (the hot new trend) you have to be transparent with clients (coachees) as to the hat you are wearing at any point in time.

For example, coaching today uses a questioning concept called “Active Inquiry.” In a sentence you can generally define it as a “confidential discussion where the coach asks open-ended questions of the client with the goal of helping them gain ‘insight, clarity, and focus’ on issues that will help them make better decisions.”

Coaches don’t make decisions for their clients and generally don’t give advice. In a way it’s a little like a session with a therapist that wants the client to realize their own aha moments on challenging issues.

When mentoring is appropriate, it is generally a process where a highly experienced person shares their knowledge with a lessor experienced person to show/explain how to accomplish something. It can be advice, tips, techniques, instructions, and any suggestions that help them more quickly and efficiently decide or accomplish something.

Unfortunately, this is where the “advice monster” within us can run wild and can short circuit the coaching process. This happens when a coach-turned-mentor gives advice too soon, before fully understanding the client’s situation.

Bottomline, know what “hat” you’re wearing – coach or mentor -- when interacting with a client, and make it obvious to them when you turn the hat around. If you’re coaching, always start with Active Inquiry, as is the accepted standard practice. Then, move to mentoring on-request from the client (e.g., “Coach, how would you handle this?) or when the client is simply “stuck” and needs some new ideas.

There are some nuances here, of course, but in general, let the client know when you’re coaching and when you’re mentoring. Note – when your advice leads to a major client decision you also have liability issues to consider. My friend, lawyer and legal advisor (Jeff Parmet), pictured in this post with two hats, suggests that you end such advice with, “… but of course, the ultimate decision is always yours”.

I hope this distinction between coaching and mentoring was helpful, it was for me, even with decades of experience wearing both hats.

Note, if you’re a coach or coachee looking for one; and you want both coaching and mentoring you should view them more as an “advisor” than a coach. If you’re not an executive (yet), your advisor candidates are often called “leadership coaches” or “performance coaches” and having industry experience to match yours is a plus.