SMb leaders with the shared goal of achieving $1oom in revenue Or value!





WHAT IS IT?  The SMB 100 Mastermind is an ambitious group of small-to-medium-sized business owners and operators.


  1. Amazon AWS Consulting
  2. RE Broker Network
  3. Financial Services
  4. Tony Robbins Consulting
  5. Home/Apartment Builder
  6. CpaaS Communications
  7. Interior Design
  8. Software Re-engineering
  9. Aerospace Parts
  10. Fitness & Wine

NOTE - Next 10 at 50% off on fees.

FOR WHAT PURPOSE?  The SMB 100 Mastermind brings together an group of up to 100 like-minded business leaders with the shared "BHAG" of achieving up to $100M in revenue and/or $100M in value in as short a period of time as possible.  

WHAT MAKES SMB 100 UNIQUE?    It has the decades of insights from an executive and business coach, Steve Pfrenzinger, that has used the "Power of Feedback", through 5 deep-dive assessments (called the Career Mastery Series), to fuel discoveries and adjustments that clear any baggage slowing or stalling progress.  Be it good or bad feedback, and even if it makes you uncomfortable, it will make it clear what has to be done.  And as a bonus, SMB 100 has the "Shared Wisdom" of a peer group to identify, develop and operationalize ideas to propel an SMB forward.  

BOTTOM-LINE - the above collectively facilitate breakthroughs!  And creates "coaches from those being coached".  Turning them into "life-changing teachers" of others within their business and personal lives. 


  • First - Each SMB 100 member will go through 5 deep-dive Career Mastery processes, one each for 1)  Personality Mastery, 2) Brand Mastery, 3) Mindset Mastery, 4) Visibility Mastery and 5) Journey Mastery.  The goal is comprehensive and timely feedback that will "clear your path" to success of any blind spots or baggage that could get in the way.   Plus, mastery of these processes will allow you to share them with others, to become the coach.  
  • Second - For Premium Members - your company's executive team can join you and will undergo Personality assessments (including determining the team's Group Type) and your company will undergo the Brand assessment.
  • Third - Weekly 90-minute group Q&A calls using Zoom will allow the Coach and members to address issues and get answers.
  • Fourth - SMB 100 Members can have reasonable access to the Coach by email for confidential issues.
  • Fifth - Three times a year there will be an SMB 100 Mastermind event in a major city around the US.  Hot topics will be addressed that include traditional business issues like growth financing, strategic planning, exit/succession planning and more.
  • Sixth- later in 2020 a SMB 100  Facebook Page will allow members to interact, conduct Q&A and share business insights.  


THE SMB 100 MASTERMIND AND BUSINESS MASTERY SERIES ARE RIGHT FOR YOU, if you are an ambitious SMB owner/operator, hungry for massive (BHAG) success and want to: 

  • Use proven, deep-dive assessments to gain comprehensive and timely "feedback" to discover and apply those often small changes that can bring "you and your company" massive results  
  • Know with certainty where in life you and your management team are "Wired for Success" and how to use that info
  • Know how to "hire right the first time" by knowing how to better match "talent to task"
  • Know how others really perceive you and your company (your brand, reputation and image) and where they think you need to improve
  • Know how you & your team can better "Manage the Mind" and quickly quiet the Voice
  • Know how you and your company can be  "better known" and more 'Visible" in your industry
  • Know how to become an Unstoppable leader in a "Transformational Journey" to $100M
  • Have a proven roadmap (the "Fast Track") to the "Top of Your Game!"  And your Company's!
  • And, have the bonus of the collective wisdom of your SMB 100 peers in the Mastermind


  • Bring YOU to the level of "Mastery" on these high-impact assessments so you can also teach others on your team, in your company, in your family, those important to you, the life-changing benefits of the "Power of Feedback".

BIG ANNOUNCEMENT - Our first SMB 100 Mastermind thrice-annual event will be on April 18, 2020 at the Balboa Bay Resort in Newport Beach, CA.   Free to SBM 100 members.  


Here's the solution formula: FEEDBACK = DISCOVERIES = ADJUSTMENTS = PROGRESS!   We all have blind spots that can stall our progress or certainly slow us down.  While most issues are often on-obvious they are usually little things we are simply not fully aware of and that are often quick and easy to resolve.  

PER TONY ROBBINS, "Small Changes Can Bring Massive Results".  He calls them "2 Millimeter changes".  

ARE YOU JUST 2 MILLIMETER (2MM) AWAY FROM PERSONAL AND BUSINESS SUCCESS?  The SMB 100 MASTERMIND group is designed to give ambitious business leaders like you the constructive feedback needed to address common blind spots in both career and business development.  Discover what may be holding you, your team and your company back and learn to address them to free your business to move the next level ($100M in revenue and/or value).  Again, it's often something very small and easy to fix in one or more of these 5 areas; 1) Personality Mastery, 2) Brand Mastery, 3) Mindset Mastery, 4) Visibility Mastery, and 5) Journey Mastery.   Where will the "Business Mastery Series" and constructive feedback take you? 

Continue reading and find out how the SMB 100 Mastermind group can help you utilize the proprietary deep-dive assessments needed to create a breakthrough to the next level and beyond.   Coach Steve's assessments, proven over the decades to make non-obvious discoveries, can quickly address and correct most issues.   Those that can result in massive growth in your personal and business efforts.  

Your X-Factor awaits!


I made millions and have lived an amazing lifestyle by confidently applying "The Power of Feedback" and my many assessment skills.  Let me show you how the Business Mastery Series, a group of powerful assessments, to gain comprehensive and timely feedback which can become your "Tipping Point for Massive Success".   Your Super Power to "set you and your compnay apart" from others!  Those 2MM differences that can change everything!  

What is the Business Mastery Series?  A proprietary 5-stage "deep-dive assessment" program to expose "blind spots" that keep ambitious buisness leaders and their firms from moving to the next level and beyond.  The goal is to clear your path of "baggage" that could negativiely impact progress and momentum in achieving your personal and professional goals.   Such assessments can create a Fast Track to those small discoveries that can identify high-impact adjustments within these 5 key areas: 1) Personality Mastery, 2) Brand Mastery, 3) Mindset Mastery, 4) Visibility Mastery, and 5) Journey Mastery.   

It's a BONUS if you are in these industries and/or roles, where the Coach has deep knowledge.  Tech Staffing/Consulting, Financial Services, Residential Real Estate, Technology.



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Past Clients at: Sony, Disney, PwC, Broadcom, Tesla, ...


In Just a Few Months, You Will:

BUT FIRST - In a sentence, the Business Mastery Series of assessments has the goal of helping you achieve "mastery" of gathering the comprehensive and timely feedback needed to expose your blind spots, and make the changes that such discovery indicates.  

Such feedback can expose good, neutral and/or bad information.  It can 1) confirm leverageable positives, 2) expose additional, under-utilized positives and/or 3) expose negatives (career baggage), that needs to be addressed.  In many ways it's like "a box of chocolates", as Tom Hanks once said, "cause you never know what you're gonna get".   But, you'll be amazed how often the needed changes are small in nature and easy to implement   Like so many problems in life, simple "awareness" is half the solution.  So, become aware and you're on your way.  Even if it makes you a little uncomfortable in the beginning, before you know what it is!

How can these proprietary and predictive assessments make such a difference?  Because we are so impacted by what we believe that when we hear the truth we believe it and that can change everything.  We go from "THINKING TO KNOWING", and that certainty is the ultimate empowerment.  We stand taller, make better eye contact, have a firmer handshake, speak with greater confidence, and we gain what is called, "Presence" with our certainty.

When I read these words "You are wired for success in careers involving the management of human resources" in my first personality test profile decades ago (and that was core to my servcies business), it moved me.  I believed it and I changed instantly.   I went on to major business and financial achievements that started that day.   A few words on paper written in a profile changed my mindset and my life forever, as I became "unstoppable".  Let me help you experience the power of going from "Thinking to Knowing" you're destined for success.  

Why do all this?  Because it works and because there are empowering and actionable insights in a set of proven and predictive assessments that can "Expose Your Blind Spots", become your "Tipping Point", your "X-Factor" in your pursuit of success, of goals, of purpose.  Those "Aha Moments" that can make a huge difference.  

Career Mastery was that for me and hundreds that I've coached!  These powerful and unique  assessments cover 5 specific areas, 1) Personality, 2) Brand, 3) Mindset, 4) Visibility and 5) Journey.  More on these below.  Don't miss my "in-depth" webinar for more details!  See "How to Get Started" page below. 

Plus, if you're in the Financial Services, Tech Staffing/Consulting, Angel Investing, Real Estate, and/or Technology industries, I have deep and actionable insights to share on the topics below. 

NOW for more detail on "what you get out of this" - In Just a Few Months, FEEDBACK WILL ALLOW YOU TO:

  1. Achieve "Business Mastery" via deep-dive assessments and expose any blind spots or baggage which can, once addressed, be the "Tipping Point" , that extra "2MM" difference in your career and/or business, your "X-Factor for the "lifestyle" you want!  
  2. Identify your core strengths and weaknesses, your natural “giftedness” and be certain where in life you are “Wired for Success”
  3. Learn how going from “Thinking to Knowing”  (T2K) changes everything.  You'll stand taller, speak more confidently, make better eye contact, have a firmer handshake, and your "empowered body language" will give you that magic ingredient called "Presence" (a sense of ease, poise and self-assurance)
  4. Discover your public “Brand” and "what others really think about you" and your company, and where to improve (be that 1 in 10 that does this, while the others are "flying blind")
  5. Obtain and sustain that “Unstoppable” mindset in all your undertakings and use it to drive "Massive Action" toward your goals.   
  6. Know how to “Manage Your Mind” and quiet that “Voice” in your head.  Be in charge of your mind, not the other way around 
  7. Become an expert at matching “Talent to Task” when picking people.  Be able to select the right candidate, the first time
  8. "Confidently Pursue" a new career, start a new business, grow a company, hire a new team, solve big problems and many other big goals
  9. More "Deeply Understand" those closest to you, your co-workers and your family. Know what to expect from others and how to handle thier actions.  
  10. Identify, hire and retain "Top Talent" in your industry (e.g., "Financial Services)" .  Tired of high drop out rates on newbie advisors?  Here's the solution
  11. Know how to use the latest in "Top of Funnel" marketing to become more “Visible”, "Better Known” and “Differentiated” in your industry (e.g., "Tech Staffing-Consulting")   Become "Known to be Great", fast!
  12. Be able to “Fast Type" (read, size up) others in real time and instantly adjust (e.g., your customers and prospects).  Close more deals by quickly understanding your prospects 
  13. Confidently "Pick Winners" among hundreds of early-stage (angel) ventures ("Hint – it’s the Jockey")   I recently helped an associate turn $100K into $1.8M in just a few years.  Become #1 in your investing group, just as I did! 
  14. Lastly,  have instant access to "Top Lessons" from the "Great Teachers" of our time to sustain your "Transformational Journey".   Knowledge is useless if its not on the tip of your tongue, on instant recall.  This power to say the "right thing at the right time" awaits you 


The bigger the goal, the more important your team will be!


Career Mastery and Teams, Pick Right the First Time!

Above, I mentioned, "You Will:", 

1) Become an expert at matching “Talent to Task” when picking people


2) Identify, hire and retain "Top Talent" in your industry (e.g., "Technical Staff")

I hired or oversaw the hiring of nearly 1,000 staff, mostly for my staffing and consulting clients, but often for my own businesses.  There are several ways to approach team building, here are a few:

1) if they are all going to do the same thing, like a group of newbie advisors in the Financial Services industry, then you hire to a tight target profile and monitor their journey (progress), as the failure rate is quite high.  I know it well, having had some massive successes here.  I'll teach you the secrets 


2) If they are a leadership team, with diverse roles and responsibilities, then you hire to the target profile for each role and introduce "Team Typing", the next step after individual typing.  Know your team's type

That's where Career Mastery comes in as you can be far more certain of success when you add "Personality Type" to your standard issues of experience and cultural fit (e.g., employee focus, values, building relatioships, etc.).

Career Mastery made me a lot of money on this topic!  What will it do for you and your team?



Short Coach Steve Bio - If I can do it, you can do it! You just need feedback!

  1. Coaching for 2+ decades with "hundreds of successful coaching clients", both male and female
  2. Past coaching clients at Sony, Disney, Broadcom, PwC, Tesla, …
  3. "Built and Sold" two 8-figure revenue tech staffing/consulting firms where I hired or oversaw the hiring of nearly 1,000 staff, sold over $100M in services revenue ... starting from very humble beginnings
  4. "Hall of Fame" angel investor, #1 of 300+ in the largest US angel association
  5. Expert on personality typing (and validation), personal and company branding, mindset management and journey monitoring, the 4 pillars of my program
  6. The originator of the "Business Mastery Model & Notation" (BMMN), a powerful extension-hybrid of both the Myers-Briggs and Big Five mental models, where I turned 16 MBTI profiles into hundreds of insightful variations
  7. Expert on the top "Life Lessons" from the "Greatest Teachers of Our Time", including, what to do when "s__t happens". 
  8. Coaching mastery in "Staffing/Consulting, Technology, Financial Services and Real Estate" industries
  9. "Writer and Speaker" with  dozens of published works and presentations 
  10. Many dozens of testimonials available from decades of successful coaching 
  11. "Cancer Survivor", just happy to be “alive” with a new lease on life
  12. Committed to helping you reach your full potential, it’s my purpose

SMB 100 mastermind signature pgm, BOOK A FREE DISCOVERY CAll


How to Get Started - 4 Simple Steps!



STEP #1 - review this website.

STEP #2 - Read this website in detail or listen to my upcoming and "in-depth" webinar and get to know me better and what I offer, LINK

On this website and lengthy (in process) video I'll tell you all about me, what I've done and how you'll benefit from the Career   Mastery Series and its 5 Assessment Pillars: Personality, Brand, Mindset, Visibility and Journey.  Here's a personal tidbit,

As an INTJ researcher at heart, I do love to go deep, but not for the sack of greater details, but to identify those keys concepts and facts so others don’t have to do the same.   My long-time motto has been "simplify, summarize and share" (SSS).   You need just enough knowledge on a topic to discuss it and be able to find the details when you need them. Don’t be siloed. Don’t be burdened with the curse of the“expert”, the need to go deep on a few subjects at the expense of breadth of knowledge.  The broader you are with a moderate but actionable level of knowledge (and where to find the deep knowledge on-damand), you're better off than being deep and narrow.   Don't have the  sense that you need to know it all. It's just not true, you only need the key concepts, important facts, and where to find more  facts when needed and how to apply them.  

What happens at the end of this webiste or upcoming webinar?  Will you get a heavy sales pitch?  No?  If you like what you hear on the webinar, schedule a 1-on-1 call with me to introduce yourself and your goals, and we can collectively decide if this is good for both of us.  We call it a Discovery Call.  No pressure as we both want to get it right!

FREE Bonus - Stay until the end and I’ll give you a form to complete and I’ll run a personality assessment on your significant other and two of your young children (5-15), for free and send you a 10-12 page profile on each of them.  You'll be amazed.  

STEP #3 - Discovery Call (after the website or the webinar video).  Again, this an opportunity for us to bond and for me to understand your goals/challenges/issues and make sure we are a good match and if I feel I can assist.

I don't accept coaching assignments that I'm not certain I can deliver on! 

STEP #4 -if I'm the right coach, SMB 100 is the right peer-based mastermind, and the Career Mastery  Series is the right "fast-track" roadmap program for you to expose any blind spots and address them, and "GO FOR IT".  T

PRICING - here are two baisc options, start with joining the annual SMB 100 group program, or on a quarter-by-quarter basis.  And, add the Premium Program and add your executive team and your company itself to the Career Mastery assessment processes.  



3 Simple Pricing Plans

SMB 100 MASTERMIND - 3-tier pricing programs.

NOTE - Next 10 members at 50% off on fees below.

PICK YOUR PLAN - Join as an individual member of the SMB 100 Mastermind on a 6 or 12-month basis.  Includes the 5-stage Business Mastery Series of assessments.  Recap of the full program below, but briefly; it includes 3 annual Mastermind meetings with guest speakers in various places around the country, weekly 90-minute (optional) group Q&A calls, private access to the Coach via email for confidential topics, and an SMB 100 Facebook page later in mid 2020 for wisdom sharing with other SMB 100 members.

Three plans to pick from:

  • The 12-month annual fee is                  =$25K
  • The 6-month semi-annual fee is         =$15K
  • Premium Exec Team program              =$10K (one time fee)
  • 30-day 100% money back guarantee

This individual membership provides the full 5-stage Business Mastery Series of assessments, with the goal of the member mastering these 5 stages to point they can share with (teach) others as well.

  1. Personality Mastery
  2. Brand Mastery
  3. Mindset Mastery
  4. Visibility Mastery
  5. Journey Mastery

*Premium Membership for the entire executive team (up to 8 total) and the company itself.  This adds a Personality Mastery assessment for the entire team (includes Team Typing as well) and a Brand Mastery assessment for the Company.  To be completed within the first 6 months.  


  • First - Each SMB 100 member will go through 5 deep-dive mastery assessment processes, one each for 1)  Personality Mastery, 2) Brand Mastery, 3) Mindset Mastery, 4 Visibility Mastery and 5) Journey Mastery.  The goal is comprehensive and timely feedback that will "clear your path" to success of any blind spots or baggage that could get in the way.   Plus, mastery of these processes so you can share them with others.  
  • Second - For Premium Members - your company's executive team will undergo Personality Mastery assessments (including determining the team's Group Type) and your company will undergo the Brand Mastery assessment.
  • Third - Weekly 90-minute group Q&A calls using Zoom will allow the Coach and members to address issues and get answers.
  • Fourth - SMB 100 Members can have reasonable access to the Coach by email for confidential issues.
  • Fifth - Three times a year there will be an SMB 100 Mastermind event in a major city around the US.  Hot topics will be addressed that include traditional business issues like growth financing, strategic planning, exit/succession planning and more.
  • Sixth- a SMB 100  Facebook Page will allow members to interact, conduct Q&A and share business insights.


Sign up to hear get a link to the Coach's call scheduling system to book a FREE 45 minute call with him.


To: Coach Steve Pfrenzinger

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Let's discover if a "blind spot" is impacting your career?

See our Five Stage Program options above 

Career Mastery Coaching

120 Newport Center Drive, Newport Beach, California 92660, United States



By Appointment

Generally 10:00 AM to 4:00 PM weekdays

sharing career mastery with others earned many testimonIALs

David Buckholtz, SVP, Corp Info Tech, Sony Pictures


          "Steve Pfrenzinger helped me collect, interpret, and take action on valuable feedback at a critical juncture in my career. At the time it was very insightful, especially as Steve unlocked hidden perceptions that I doubt would have surfaced in a traditional 360 process. He then coached me through improving my interactions with key executive partners and improving my personal brand. Today I still call on Steve for advice at key times and use what I learned from him to coach and challenge my staff."

Maria Rebula, Marketing Advertising Manager at Hendrick Automotive Group


"Everybody needs a coach. Just a few months before my 30th birthday, I was exploring new career opportunities and was in need of some guidance. Coach Steve’s approach to finding career paths where I was naturally “wired for success” completely changed my approach to the job search and the possible opportunities I had in front of me. His ability to read and understand a person’s gifts, needs, and natural talents was instrumental in showing me my potential and guiding me on a new path forward. That combined with his no-nonsense “mastering the mind” techniques allowed me to get out of my own head and into the actionable “now”. Coach Steve has an unwavering commitment to the success of his clients and is an absolute must-have for anyone looking for insights on their next career move and how to take massive-action towards finding their mission and purpose."

Allen Fazio, CIO, Houlihan Lokey, xDisney


"Steve Pfrenzinger led my Disney team through exercises to better understand different types of personalities in the workplace.  This led to the ability to quickly type others during new interactions (aka "fast typing"). As a result, we experienced a dramatic improvement in our business engagements, our ability to better understand our users, to create better requirement documents and to build a higher performing organization." 

Lisa Berube, Division Director, The Creative Group


"Coach Steve has been integral in my success professionally and personally! I started working with Coach when I was entering the job market and his coaching and guidance has helped me reach and continue to hit my goals!  Steve's Personality Typing technique, problem solving methods, and continued coaching is something that I go back to regularly.  And, he has helped me make good career and business decisions based on my natural talents and gifts (and neutralize my weaknesses)! Coach is very approachable, a great listener, even-keeled, funny, generous, kind and extremely intelligent.  Coach Steve genuinely wants what is best for you professionally and personally and will go above and beyond to help you discover any blind spots in pursuit of your maximum potential!   Coach Steve is the best secret weapon you can have!"

Ben Julianel, Partner, Tax & Financial Group


  "I have benefitted greatly from Steve Pfrenzinger’s coaching throughout my professional career, from a new Financial Advisor to Partner at my firm.  His ability from day one to take nuggets of wisdom, constructive feedback and unendling inspiration from some of the best-known authors, speakers, and thought leaders, and distribute them to me in bite-sized quantifies to help me along my challenging journey has been hugely impactful.  Most importantly, Steve helped me understand where I was “wired for success” in business and that I was best suited for a career in sales, which is not what I envisioned, but he was absolutely right.  If you are considering a career in sales and have big goals, and want certainty in your pursuits, guidance on your journey, you should definitely talk to Coach Steve!” 

Bre Hance, Owner and Principal Designer, InHance Interiors


"Coach Steve came into my life and helped me navigate where I was headed career-wise at a very pivotal time in my life. Being a collegiate athlete, I was unsure of what I wanted to do professionally, what my skill-set even was, and how to utilize my non-tangible skills I had picked up while playing. Steve helped me figure all this out, and one way he did that was by exposing me to Myers Briggs and helping me identify what my personality type was and how to utilize my strengths and minimize my weaknesses. After immersing myself in this and learning what I’m naturally drawn to and what types of industries I’d thrive in, I was headed for success. From there, Steve continued to help me navigate the work force by motivating me, offering guidance and support when needed on my journey, and was a constant sounding board throughout my growth and still is! He taught me, and I still use this saying all the time- “it’s about how many people know you, like you, and trust you” and I use it as my North Star to this day."

Ken Petersen, Owner and Co-Founder, Tax & Financial Group


"As an owner and co-founder of Tax & Financial Group I have seen the power of Steve Pfrenzinger’s coaching in multiple ways. He developed and helped implement a new top-of-funnel marketing plan for new and experienced advisors to penetrate the business owners market.  It included surveys, presentations and tactics to speed new customer acquisitions.   His insightful personality analysis of our team members helped us all be more effective in our workplace relationships.  And finally he recruited, helped train and was directly influential in our acquiring one of the best performers in our firm's history, now a partner. I highly recommend Steve to anyone trying to build a great organization and high-performing teams!"

Ken Venner, CIO, Peak6, xSpaceX, xBroadcom


“While at Broadcom Coach Steve used his proven ‘branding’ coaching model to help me understand how I was perceived by others.  Through his constructive feedback I realized some key weaknesses, that Steve helped me work through/around, which dramatically improved my leadership and mentorship capabilities.  I am grateful to Steve for guiding me to become the executive/leader/coach that I was hoping to be, and leveraging those skills to enable others to also become successful.”

Barb Munro, Partner and Co-Founder, The Carrera Agency


“I've known Steve both personally and professionally for almost 30 years. Even before he officially embarked on executive coaching, I considered him an insightful, compassionate, and trusted confidant that I could turn to for personal and career advice. He really listens, and has a unique ability to quickly identify people's innate personality traits (i.e. how they are "wired") leading them to better understand themselves and others, as well as determine optimal career paths where they are wired for success. Steve's a strong proponent of taking charge of your personal brand and his coaching is truly  introspective and enlightening!” 

Dean Wiener, Sales Exec/Trainer, TIBCO


"Like a computer-guided missile, Coach Steve is deadly accurate at assessing your strengths and weaknesses, your personal brand and targeting the right career moves.  He is smart, intuitive, compassionate and a highly skilled exec coach. Working with Steve over the last 2+ decades has been a pure joy." 

Brian Manfred, Sr. Clinical Sales Rep at Intuitive Surgical


"Coach Steve is an outstanding mentor who always seems to know what to say and when to say it.  More importantly, he is an active and engaging listener.  His investments in me have been felt through impactful dialogue and deep perspective sharing.  He helped me better understand my natural strengths and weaknesses and how to use them in my business.  Coach is a true problem solver and has helped me deal with and solve co-worker issues and even new job opportunities.  I always step away from our time together and his constructive feed with a fresh and productive outlook.  He’s a committed advisor who provides various tools for self evaluation and development.  With decades of experience as an entrepreneur and business leader, Steve leverages his success and failures for others to learn.  If you are interested in becoming more effective in all aspects of your life, personal and professional, I highly recommend Steve Pfrenzinger!"

Stephen Errico, Entrepreneur, xPrice Waterhouse


"Steve Pfrenzinger has been my coach and mentor for over 20+ years, during my early entrepreneurial days and my time as a Price Waterhouse partner and beyond.  He helped me realize where in life I was “wired for success” and how to use those deep insights to become unstoppable in pursuit of my goals.  He also taught me how to stay in the moment, the present, and how that could quiet the voice that speaks to us, often negatively in support of limiting beliefs.  Actually, when that point became truly clear to me, that I was free of “the voice”, I had a euphoric moment, an epiphany, that I can remember to this day.  I would strongly suggest that if you or your team need a performance coach, a mental (head) coach to help stay energized and committed to your journey, you should engage with the best, that’s Coach Steve Pfrenzinger."   

Tim Hurja, Senior Sale Rep, Robbins Research

"Coach Steve is the reason I was selected from a large group of candidates to work directly with Tony Robbins back in 2011. He coached me on so many levels, including how my personality type had me "wired for success".  His comprehensive and timely feedback helped me  better understand and communicate with my family and others, including potential clients,   He also helped me realize my true strengths and potential  and coached me how to land my current "Dream" position with Tony as one of his few Senior Personal Results Specialist (top 5 in the world).  Coach Steve is simply the best of the best and fearless to take on and reove the huge blind spots that we all have as ambitious professionals." 

Mary Brown, Managing Director, Grow Local USA


"Where do I start?  Steve Pfrenzinger has been coaching me since 2003. He helped me understand my true strengths in business and where I'm "wired for success".  He supplied me with the insights, honest feedback and tools needed to make decisions that led me to live "life" on my terms.  Coach Steve helped me better manage my mind and that voice that often speaks to us in negative ways.  I became able to use my creative mind more effectively and not let it control me, but rather me control it.  All this while teaching me skills to not only support my strengths, but understand and neutralize my weaknesses.  And how to pick the best talent in order to surround myself with the best team possible. Business is a sport and I have The best coach! Thank you Coach Steve! "

Brandon Hance, CEO, The RUN Group, xInhance Media


"Steve Pfrenzinger has been an instrumental force in my life and career.  His insight and guidance have profoundly shaped who I am as an entrepreneur and human being.  Coach helped me discover that my future was in business and not in sports, as I at first thought.  And, he explained in detail why that was true, based on my personality type and its mental and physical characteristics.  Simply amazing.  He has an extraordinary capacity to care about his students that is truly one of a kind.  Whether you're launching a new venture, picking a new career, building a management team or optimizing your personal performance, Coach Steve will deliver transformative results for YOU!"

Nick Newsom, CEO and Founder, Ytel Communications


"Throughout several CIO tenures over the last 18 years, Steven Pfrenzinger has been instrumental in my growth as a leader, partner, and coach to my

IT staff and my peers. Unlike other Executive Coaches, Steven never wavers from his commitment to mentor, challenge, provide feedback and teach me the skills and lessons I need to be mentally strong and better myself as a professional and as a leader. The lessons are full of constructive feedback and can be tough, but they are always valuable and they work! His style and humility help in that you know his effort to make you better as an individual and professional is genuine and comes from his years of training and experience. His methods are proven and sound, but above all, they have been consistent over time. I am extremely grateful for his friendship and tutorship."

Bob Houghton, Global CIO, Volt Information Sciences, xWestern Digital, xNetApp


"Coach Steve has been a friend and mentor for 10+ years. The breadth of Steve’s experience coupled with a deep sense of integrity has made him an invaluable sounding board for complex decisions and strategies. From M&A, to where I'm "wired for success", to facing honest feedback, Steve’s insights have helped me excel both personally and professionally. I’m grateful that Steve took a personal interest in me and my career and appreciate the difference it has made in my life. Go Coach Steve!"

Jess Moore - CEO & Co-Founder, 3|SHARE,  xOracle


  "Steve is at the “top of his game” and very intuitive coach. His ability to pinpoint areas of your personality (e.g., blind spots) that limit your success is amazing. After going through a life altering experience, I needed to understand not only what I would do next but to be confident in my decision. After a few meetings with Steve, he was able to identify that Negative Self Talk was keeping me from making my next breakthrough. Once he pin pointed the issue it was like a weight lifting off my shoulders.  Understanding the impact of out-of-control self-talk, combined with Steve’s strategy to combat it, I was able to completely eliminate it and its negative impact on my personal and professional life and move on to better outcomes.  Anybody in need of professional guidance – and that’s all of us – would benefit from getting to know Coach Steve."

Vince Sandoval - CEO and Owner, Aircraft Component Design, LLC


"Steve is at the “top of his game” and very intuitive coach. His ability to pin point areas of your personality that limit your success is amazing. After going through a life altering experience I needed to understand not only what I would do next but to be confident in my decision. After a few meetings with Steve, he was able to identify that Negative Self Talk was keeping me from making my next breakthrough. Once he pin pointed the issue it was like a weight lifting off my shoulders.  Understanding the impact of out-of-control self-talk, combined with Steve’s strategy to combat it, I was able to completely eliminate it and its negative impact on my personal and professional life and move on to better outcomes.  Anybody in need of professional guidance – and that’s all of us – would benefit from getting to know Coach Steve."

About Us


Want to be great at something? Get a coach!

What’s your goal? Grow the business, new clients, higher revenues, a more cohesive team, improved retention, greater team performance, hitting new targets, settle disputes, gaining a purpose, learning how to quickly "read others", improve or mend relationships, instantly build rapport, or an increase in knowledge, income, status, fitness, or anything you or your team are passionate about or that helps them achieve their full potential or that of the team?  If you and your team are on that journey now or about to start it, you'll  need a coach and a proven plan.  Again, this is what Coach Steve does!

Not sure you need a coach?  Maybe Bill Gates and Eric Schmidt can change your mind.  Listen to this 1:26 snippet from their TED Talk on this subject. 


Need to become Unstoppable? Get honest Feedback!

Any long, life or career-changing journey to a substantial goal is filled with bumps, barriers, challenges, feedback, fatigue, crises and conflict.  

Subscribe today for the upcoming Pfrenzinger MasterMind email filled with proven coaching advice, MBTI insights, ways to expose balid spots, a song of the week playlist to rock out with, and answers to your submitted questions that can collectively help you "obtain and sustain" a transformational journey, and maintain an Unstoppable state of mind.  They'll  come periodically based on his schedule, but every month is the target,  

BTW - his song list starts with "Unstoppable" with Sia!  Second, Is "Life (will never be the same) by Haddaway.  Take a listen and feel the energy  on your transformational journey.


You're just one aha moment away ...

 “AHA” - a sudden moment of “insight”, for example; inspiration, discovery, realization or clarity (collectively “Enlightenment”), that can instantly lead to greater consciousness, determination, energy, confidence and an improved “state of mind” (making you “Unstoppable") at key junctures in your journey of transformation.  Like when you expose a professional blind spot, and discover and address its underlying issues.  

Everyone needs a coach.  Coach Steve can give you comprehensive and timely feedback via his deep-dive assessments.  And, provide a proven and steady stream of simple-to-understand and easy-to-implement aha moments to help you keep your journey and your dreams alive.  And will include links to high-energy music to get you going.  See FAQ's for more detailed information on this blog and Coach Steve. 

And if a KITA approach is needed, Coach Steve can do that as well (think Wendy on Billions). 

FAQ's and More


View from our 3rd-floor balcony overlooking 1st & 18th fairways of the Old Course at Saint Andrews

Frequently Asked Questions

FAQs (in the Coach's own words)

Q - What is Feedback, in the context of professional development and advancement?

A - Per, Feedback is "knowledge of the results of any behavior, considered as influencing or modifying future performance.  Synonyms here are key and include: assessment, observation, comment, reaction, criticism and evaluation.  Comprehensive and timely feedback identifies any blind spots that may be impacting a person's personal and/or professional life.   Feedback can expose good, neutral or bad information.  It can  confirm leverageable positives, expose additional, under-untilized positives and/or expose negatives, those needed to be addressed.

Q - What is a Blind Spot, in the context of professional development and advancement?  

A - Per, a blind spot is an area or subject about which one is uninformed, prejudiced or unappreciated and generally seen as a weakness or baggage in terms of a career and its deveopment.

Q - What is Baggage - in the context of professional development and advancement? 

A -  Things that encumber one's progress, development, freedom, or adaptability; impediments:

intellectual baggage that keeps one from thinking clearly; neurotic conflicts that arise from struggling with too much emotional baggage.  All of which can negatively impact career development and advancement. 

Q - Not sure I understand the idea that Aha Moments can somehow create an Unstoppable state of mind thus causing a life-changing journey to continue.  Is the formula "aha moments = unstoppable state = sustained journey?  Can Coach Steve explain that?

A – Sure.  Let's look at an entrepreneur that is tasked with finding some new way to do something, that's never been done before. There’s obviously a lot of trial and error going on.  Let's look at the Aha concept that “there’s no such thing as failure and that there are only results" (T Robbins).  So, "if you don’t like the result, you can change your approach and simply try it again".  By referring to an outcome as a result rather than a failure, there can be a rather euphoric realization that outcomes can be bad, but that’s to be expected and simply what occurs on the path to the right outcome.  It’s kind of like the Edison story of him trying to invent the light bulb and having 1,000 unsuccessful attempts.   He obviously was unaffected by the number of bad outcomes (failures as some would call them), so he simply marched on until he got the result he wanted.  So, it’s very likely that our entrepreneur is relieved of the mental burden of failure and this sudden realization (aha moment) can create a rather uplifting moment and a feeling of being unstoppable.  It also begs the question, “what could you accomplish if you knew you could not fail?”  It's easy to see how this could extend the dream of a new company or any other journey as they proceed with greater confidence of their eventual success. 

Q - What was a big aha moment for the Coach?

A - One of my biggest aha’s in business (actually an epiphany as it was so big), was discovering my brain type in Myers Briggs MBTI terms, an INTJ.   I had been looking at personality tests to help me match "talent to task" (picking people) in my tech consulting business.  I was basically in the people matching business, let's call it human resource management. When I discovered that the INTJ profile was "wired for success" in human resource management, I had a moment I’ll never forget. I had always thought I was good on this topic, but when you go from “thinking to knowing” you're good, to knowing you’re wired for success, it’s an amazing and empowering feeling.  I had become “Unstoppable” and it was obvious to me and to others around me.  I was hooked on such aha moments and wanted more.  Also, when I found out I was wired the same as Abraham Lincoln, a hero to me, it blew my mind.  I read everything I could on Honest Abe and got goosebumps thinking about his life and huge decisions and what I might have thought of doing back then. There is no better feeling that knowing you are wired for success in your endeavors and that great people in history that you admire are wired just like you.  Off the chart!

Q - Is one aha moment enough to keep me Unstoppable?

A - No. One is often enough to help you become unstoppable at that moment, but you'll likely need a steady and timely flow of such moments (and periodic reminders) to sustain an unstoppable state of mind.  Thats why I started my weekly newsletter, to provide you with these ongoing aha insights.  I saw this recurring need during my many years of coaching.   

Q - Who are those that Coach Steve looks to for inspiration? 

A - Here's a list of great teachers that have been an inspiration to Coach Steve.  Tony Robbins, Eckhart Tolle, Deepak Chopra, Ken Wilber, Rick Warren, Carl Jung, Malcolm Galdwell, Wayne Dyer, Tom Rath, John Niednagel, Abraham Lincoln, …  

Q- What’s the difference between an Aha Moment and an Epiphany as used in this blog?  

A - Both are sudden, all-at-once moments of “insight”, but differ in significance.  Both start with an rapid and often unexpected moment of inspiration, discovery, realization or clarity (collectively “Enlightenment”), that can instantly lead to greater consciousness, determination, energy, confidence and an improved “state of mind”, often making you “Unstoppable” at that a moment.  But, while an aha is a sudden moment of insight, an epiphany is a sudden moment of “life-changing”, almost supernatural insight.  For example, an aha moment might come when you find out that “there’s no such thing as failure, only results, so just try again” (T Robbins).  That’s great insight, but when you discover that you have a natural giftedness that makes you “wired for success” in certain of life’s pursuits, now that’s an epiphany.   Per Smith and Kounios 1996, these insight-like moments differ in contrast to other cognitive tasks, which yield solutions in an incremental fashion.

Q - Does Coach Steve have a recommended reading list?

A - Yes and this will be added soon. 


Q - How did Coach Steve get into coaching? 

A - As a successful entrepreneur and businessman, I decided long ago to be a seeker of inspiration and motivation and when he found it, I shared it will others to drive home (master) those lessons and to prove they were effective in helping others during their journeys.  I didn't start out wanting to be a coach, but others began to call me "coach" as I taught them many lessons in self actualization and surviving major journeys of transformation. 

Q - What's the #1 piece of advice Coach Steve gives those he coaches?

A - That's a tough question as the topics are so diverse.  But one thought comes to mind.  I often provide insights that people have heard before (as older, proven lessons are just as good and some times better than new ones) and they will sometimes say, "Oh, I already know that.".  Then, after I look at what they're doing, I often say, "yep, you know that, but you don't do that".  Knowing and doing are very different things.  You may know the best way to proceed, but if you don't implement that knowledge, it's worthless to you and potentially destructive (as the mind will remind you often of all the effort you went to to learn something that you choose not to use).  Good points to keep in mind as we proceed.

Q - Coach Steve mentions high energy music a lot.  How does that fit in?

A - A steady dose of hIgh-energy, motivational music is a key component of  "obtaining and sustaining" the unstoppable state of mind.  If you've ever been to a Tony Robbins live event, you know what I mean.  So, I will have a "song of the week" with each "Aha Moment" email I send so after you read what I present, you can blast away with some really upbeat music.  

Q - Who should not look to Coach Steve for journey answers?

A - I not trained or prepared for dealing with alcohol, drug and mental health issues so I really can't be offering this group advice.  I also look for simple to understand and easy to implement aha insights "for the masses" that may not be consistent with the deep thinkers in the one-on-one world of psychology and psychiatry.   

Q - If I follow Coach Steve's advice will I be successful?

A - I can't guarantee success for anyone.  Each person and journey are different and there are endless variables that can impact the results.  The goal of this website and what I teach others is to improve your chances of success and help you "stay the course" in your journey.  But, the advice given is for each person to interpret and decide for themselves how to proceed in their unique journey and their unique circumstances. 

Q – Is personality testing (typing) important to Coach Steve’s process?

A – Yes, Personality Type (or Psychological Type, as it’s often called) is important, but slightly more so in the Q&A forum than the general “aha moment” process.  That’s because I can provide more precise answers to questions if he knows a person's Type.  I use a hybrid of the Myer Briggs MBTI and Big Five mental models and I have used them for many yeras.  There are others, like Strength Finders, DISC,  MBS, AVA, Enneagram, and more.  They all provide some value, but they don't go nearly as deep as the MBTI-Big Five hyrid model I use.  Also, I have become an expert on MBTI typing and have developed a computer metaphor for easily determining one’s MBTI Type.  And, it doesn’t require that I use a questionnaire on online test (but I have one just in case).  Being able to quickly type another person is very powerful and I will be posting in the blog on that subject.   It’s called “Fast or Quick Typing” and can be used to quickly spot behavioral preferences in ourselves and others and allow for more effective communications and better working relationships with your team and your customers.  I teach a course on “Personality Type in the Workplace" and I'm authoring an article on that soon.  Note, many people believe that you need all four functions in MBTI to “understand" another person, but any one or two of the four can provide insights to better communications and I'll post more on typing and its value later as well.  So for now, yes, personality testing is important to get the most out the Aha Moment and Q&A processes.   Note - there are numerous MBTI testing sites available online on this subject.  But, these test sites have a fairly high error rate for a variety of reasons and the one Coach Steve uses has a more thorough validation process to insure the correct Type has been identified.