Business and Personal performance Coach to the services industry


Do you & your team want to do something great?  

If so, do what Bill Gates & Eric Schmidt did, 


See their TED Talk

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Past Clients: Sony, Disney, PwC, Broadcom, Tax&Financial ...


Everyone Needs a Coach!

Need an expert with decades of experience in the services industry?  Someone that has started, run and sold companies in this space?  Want to set your firm apart from others?   Grow revenues to build the business?  Improve team performance?  Sales training based on Tony Robbins' lesson?  Fully understand your team's strengths and weaknesses (MBTI-DISC)?  Design a new top-of-funnel strategy?  Settle disputes?  Differentiate your firm from the others?  Build a Mastermind Group?  To do that we all need a proven coach.

Even star athletes and top performers have coaches, as Bill Gates and Eric Schmidt mention in their TED talk. This short, 1:26 video is well worth viewing. 

Whether your team is made up of seasoned pros, "up and comers", newbies or a combo of that, they need to know where in life they are "wired for success" and how to map those strengths to the urgent tasks at hand. They also need to be mentally conditioned to sustain and complete their journey and be feeling consistently "unstoppable". And, how to use Coach Steve's unique and powerful marketing and business development techniques to build their prospects list and their "book".  To do that, they need a performance coach, an advanced mindset and monitoring program to make it happen.

Coach Steve’s Specialties - individual or team performance and business development coaching and training  in these 6 sectors:

* Staffing/Placement Companies

* Consulting Companies 

* Systems Integrators

* SaaS companies

* Professional Services Groups/Companies

* Off-Near Shore Tech Resource Companies

How does all this work? Want to know more?

We all need a coach to give us ongoing feedback, to spot our natural “giftedness” and how to exploit it, to monitor our progress, to deal with journey fatigue, with negative self-talk, to pump us up, and the occasional KITA (think Wendy on Billions), that's how we improve. And, to help with recruiting to find the right candidates in the first place, to make sure you have the right team at the start, based on experience, culture and personality type. 

Learn how your team can learn proven lessons; how to ask better questions; listen better; take different perspectives; be able to build rapport, trust and influence; take manageable risks; know how to gain deep MBTI-DISC-Big Five insights (eg instantly type and bond with others); understand and exploit their personal brand: look for patterns; know what to do when "shit happens"; be able to improve their body language (50+% of all communications); get them ready for the long journey; and all this to help your team become Unstoppable!

And have access to an amazing toolbox filled with proven lessons from Tony Robbins, Deepak Chopra, Eckhart Tolle and many other great teachers. 

Decades of Experience

Coach Steve creates "aha moments" with his deep collection of tips, techniques, concepts, metaphors, stories, articles, and Q&A, all designed to give your team instantly-actionable insights, guidance and inspiration, to keep their journey, their performance and their goals on track!

The Coach is also a successful businessman, entrepreneur and Hall of Fame investor and during his decades-long career was also the "executive coach" to hundreds with some lofty goals, including execs at Disney, Sony, Broadcom, PricewaterhouseCoopers (PwC), Western Digital, SpaceX, Gartner Group, TIBCO, Sun Systems, and many more. 

He looks forward to sharing the "best of the best" advice in his long business and coaching career!  Just the proven, instantly-actionable insights!  Coach  keeps it simple, easy to learn, fast to implement, and quickly impactful.  

The Coach is also an expert on Tony Robbins' material and toolkit having attended all his US events and studied (and taught) his work for decades.  If you're a Tony Robbins fan, you'll love what Coach Steve has to offer in the way of lasting, "aha moments".  If you can't send your team to the Robbins' events, having Coach Steve is the next best thing.  

If you're familiar with Tony's work, Coach Steve can give you a refresher and reignite the energy and passion that you gained at the original  event.  Breakthroughs await!

REMEMBER, each team member is just one Aha Moment away from a career-changing breakthrough!

Senior Exec Testimonials

David Buckholtz, SVP, Corp Info Tech, Sony Pictures


Steve Pfrenzinger helped me collect, interpret, and take action on valuable feedback at a critical juncture in my career. At the time it was very insightful, especially as Steve unlocked hidden perceptions that I doubt would have surfaced in a traditional 360 process. He then coached me through improving my interactions with key executive partners and improving my personal brand. Today I still call on Steve for advice at key times and use what I learned from him to coach and challenge my staff.

Ben Julianel, Partner, Tax & Financial Group


  "I have benefitted greatly from Steve Pfrenzinger’s coaching throughout my professional career, from a new Financial Advisor to Partner at my firm.  His ability from day one to take nuggets of wisdom and inspiration from some of the best-known authors, speakers, and thought leaders, and distribute them to me in bite sized quantifies to help me along my challenging journey has been hugely impactful.  Most importantly, Steve helped me understand where I was “wired for success” in business and that I was best suited for a career in sales, which is not what I envisioned, but he was absolutely right.  If you are considering a career in sales and have big goals, you should talk to Coach Steve!” 

Allen Fazio, CIO, Houlihan Lokey, xDisney


"Steve Pfrenzinger led my Disney team through exercises to better understand different types of personalities in the workplace.  This led to the ability to quickly type others during new interactions (aka "fast typing"). As a result, we experienced a dramatic improvement in our business engagements, created better requirement documents and created a higher performing organization." 

Ken Petersen, Owner and Co-Founder, Tax & Financial Group


As an owner and co-founder of Tax & Financial Group I have seen the power of Steve Pfrenzinger’s coaching in multiple ways. He developed and helped implement a marketing plan for new and experienced advisors to penetrate the business owners market.  It included surveys, presentations and tactics to speed new customer acquisitions.   His insightful personality analysis of our team members helped us all be more effective in our workplace relationships.  And finally he recruited, helped train and was directly influential in our acquiring one of the best performers in our firm, now a partner. I highly recommend Steve to anyone trying to build a great organization!

Ken Venner, CIO, SpaceX, xBroadcom


“While at Broadcom Steve used his proven ‘branding’ coaching model to help me understand how I was perceived by others.  Through this I realized some key weaknesses, that Steve helped me work through/around, which dramatically improved my leadership and mentorship capabilities.  I am grateful to Steve for guiding me to become the executive/leader/coach that I was hoping to be, and leveraging those skills to enable others to also become successful.”

Stephen Errico, Entreprenuer, xPrice Waterhouse


Steve Pfrenzinger has been my coach and mentor for over 20+ years, during my early entrepreneurial days and my time as a Price Waterhouse partner and beyond.  He helped me realize where in life I was “wired for success” and how to use those deep insights to become unstoppable in pursuit of my goals.  He also taught me how to stay in the moment, the present, and how that could quiet the voice that speaks to us, often negatively and to support limiting beliefs.  Actually, when that point became truly clear to me, that I was free of “the voice”, I had a euphoric moment, an epiphany, that I can remember to this day.  I would strongly suggest that if you or your team need a performance coach, a mental (head) coach to help stay energized and committed to your journey, you should engage with the best, that’s Steve Pfrenzinger.    

More Testimonials

Dean Wiener, Sales Exec/Trainer, TIBCO


"Like a computer guided missile, Coach Steve is deadly accurate at assessing your strengths and targeting the right career moves. He is smart, intuitive, compassionate and a highly skilled exec coach. Working with Steve over the last 2+ decades has been a pure joy." 

Brian Manfred, Sr. Clinical Sales Rep at Intuitive Surgical


Coach Steve is an outstanding mentor who always seems to know what to say and when to say it.  More importantly, he is an active and engaging listener.  His investments in me have been felt through impactful dialogue and deep perspective sharing.  He helped me better understand my natural strengths and weaknesses and how to use them in my business.  Coach is a true problem solver and has helped me deal with and solve co-worker issues and even new job opportunities.  I always step away from our time together with a fresh and productive outlook.  He’s a committed advisor who provides various tools for self evaluation and development.  With decades of experience as an entrepreneur and business leader, Steve leverages his success and failures for others to learn.  If you are interested in becoming more effective in all aspects of your life, personal and professional, I highly recommend Steve Pfrenzinger! 

Lisa Berube, Division Director, The Creative Group


Coach Steve has been integral in my success professionally and personally! I started working with Coach when I was entering the job market and his coaching and guidance has helped me reach and continue to hit my goals!  Steve's Personality Typing technique, problem solving methods, and continued coaching is something that I go back to regularly and has helped me make good career and business decisions based on my natural talents and gifts (and my natural weaknesses)! He is very approachable, a great listener, even keeled, funny, generous, kind and extremely intelligent.  Coach Steve genuinely wants what is best for you professionally and personally and will go above and beyond to help you see and reach your maximum potential!   Coach Steve is the best secret weapon you can have! 

Tim Hurja, Senior Sale Rep, Robbins Research

"Coach Steve is the reason I was selected from a large group of candidates to work directly with Tony Robbins back in 2011. He coached me on so many levels, including how my personality type had me "wired for success".  This helped me  better understand and communicate with my family and others, including potential clients,   He also helped me realize my true strengths and potential  and coached me how to land my current "Dream" position with Tony as one of his few Senior Personal Results Specialist (top 5 in the world)." 

Mary Brown, Managing Director, Grow Local USA


Steve Pfrenzinger has been coaching me since 2003. Steve helped me understand my true strengths in business and where I'm "wired for success".  He supplied me with the insights and tools needed to make decisions that led me to live "life" on my terms.  All this while developing skills to not only support my strengths but understand my weaknesses in order to surround my self with the best team possible. Business is a sport and I have The best coach! Thank you Coach Steve!  

Brandon Hance, CEO, The RUN Group, xInhance Media


"Steve Pfrenzinger has been an instrumental force in my life and career.  His insight and guidance have profoundly shaped who I am as an entrepreneur and human being.  He has an extraordinary capacity to care about his students that is truly one of a kind.  Whether you're launching a new venture, building a management team or optimizing your personal performance, Coach Steve will deliver transformative results for YOU!"

Steve's Posts - BIO, services, articles & coaching Tips

About Us


Want to be great at something? Get a coach!

What’s your goal? Grow the business, new clients, higher revenues, a more cohesive team, improved retention, greater team performance, hitting new targets, settle disputes, gaining a purpose, learning how to quickly "read others", improve or mend relationships, instantly build rapport, or an increase in knowledge, income, status, fitness, or anything you or your team are passionate about or that helps them achieve their full potential or that of the team?  If you and your team are on that journey now or about to start it, you'll  need a coach and a proven plan.  Again, this is what Coach Steve does!

Not sure you need a coach?  Maybe Bill Gates and Eric Schmidt can change your mind.  Listen to this 1:26 snippet from their TED Talk on this subject. 


Need to become Unstoppable?

Any long, life or career-changing journey to a substantial goal is filled with bumps, barriers, challenges, fatigue, crises and conflict.  

Subscribe today for free and get the Pfrenzinger MasterMind email filled with proven coaching advice, MBTI insights, a song of the week playlist to rock out with, and answers to your submitted questions that can collectively help you "obtain and sustain" an Unstoppable state of mind.  They'll  come periodically based on his schedule, but every month is my target,  

BTW - his song list starts with "Unstoppable" with Sia!  Second, Is "Life (will never be the same) by Haddaway.  Take a listen and feel the energy.


You're just one aha moment away ...

 “AHA” - a sudden moment of “insight”, for example; inspiration, discovery, realization or clarity (collectively “Enlightenment”), that can instantly lead to greater consciousness, determination, energy, confidence and an improved “state of mind” (making you “Unstoppable") at key junctures in your journey of transformation.

Everyone needs a coach.  Coach Steve can give you a proven and timely stream of simple-to-understand and easy-to-implement aha moments to help you keep your journey and your dreams alive.  And will include links to high-energy music to get you going.  See FAQ's for more detailed information on this blog and Coach Steve. 

And if a KITA approach is needed, Coach Steve can do that as well (think Wendy on Billions). 

FAQ's and More


What's Our Key Demographic? Specialties?

Staffing and Consulting firms with recruiting, retention  and performance challenges with key staff and teams.   For example, key execs or teams of 2-12 that want and need coaching on their journey to doing great things.   Individually, team members are in the sweet spot if they are 25-55, coachable, have big goals and dreams, on a long journey now or soon, have lots pressure to learn and performance fast, ready to "crush it", need to become and stay unstoppable.  All the better if they love high-energy music, are a Tony Robbins' fan, a believer in (or open to) personality typing e.g., Myers Briggs (MBTI) or Big Five mental models.   

What might you ask the Coach?  It can be as simply as, "I'm years from my goal and suffering 'journey fatigue', any ideas?" or "I've discovered that I'm intuitive and wondered how I might use that in my day-to-day life?"  Or as deep as,  "I have this recurring and negative self talk and need some techniques to quiet my mind?"  Note - send the Coach your MBTI type or temperament group (if you know it) with your question and he can provide an even better answer.  For example, "I'm an ENTJ CEO and my ISTJ VP Finance and I just don't communicate well.  He seems to resist my ideas every step of the way.  Any suggestions?"

Coach Steve's Q&A answers and aha posts are from a collection of tips, techniques, concepts, metaphors, proverbs, stories, plus some high energy music, all designed to give you aha insights and inspiration, often at just the right time.  See FAQ's for more detailed information on this blog and Coach Steve. BTW - can you guess where this picture of Coach Steve was taken?  Answer on the last line of this FAQ section.  

Check out Steve's BIO, an insightful Interview, a recent Article, & Coaching Tips

Premium Services

Staffing/Consulting Company  Review - a top-to-bottom review of your operation, your team, your customer acquisition and retention policies, your recruiting procedures, your marketing and sales and more.  

Mastermind  Group - 3 levels, see below.

Team Coaching - Coach Steve conducts  an initial assessment and then meets with each team member (at least) monthly to monitor progress and address any "state-of-mind" and performance issues.  If a KITA approach is needed, Coach can do that as well.

Business Development - Coach Steve uses unique and powerful top-of-funnel strategies to increase revenue and brand awareness with prospective clients.  See his long list of services under Steve's Posts.  

Personality Type Assessments and Profiles - the Coach is an expert at MBTI typing (using a hybrid of Myers Briggs and Big Five models) and can quickly confirm your type and those of your team, and provide world-class insights and profiles to help you discover your natural Giftedness and how to exploit it.  Discover where in life you are "wired for success".  Go from "Thinking to Knowing" where you rock!  It changes everything.

Recruiting, Retention and Performance Programs - custom designed programs for a select group of key staff,  Or, Coach will review, analyze, and offer suggestions to existing programs.  

Team Presentations - Custom presentations tailored to the unique needs of the team.  See "Presentations" section below.

Private Q&A -  quick access to Coach Steve when "Shit Happens" or when you simply need a quick answer or state (of mind) change (included in some programs above). 

Personal Branding Surveys - discover what others really think and say about you when you're not around.  You'll be surprised!

Special Articles and Webinars - see below

Special Pre-Journey Prep - see New Journey below.

For Those Pondering a New Journey

Premium - A premium service for those just starting or pondering a journey or a new venture and wanting to discover their natural, inborn "giftedness" and want to make sure they are "wired for success" for the journey ahead and the ultimate goal or achievement they target.  It’s called - “Where am I Gifted in Life” - a deep inward look at our own behavioral preferences using Myers Briggs MBTI and how that can identify your potential in personal and professional areas of life, and where you are naturally wired for success.  This includes personal advice on how to implement the ideas, recommendations and concepts discovered in this process.  For example, if you are determined to be intuitive, “how can I can use that in my day-to-day life?”  

Coach Steve Presentations, Articles and Webinars

Premium - Coach Steve has written a collection of powerful and empowering presentations and articles from his coaching career and is working more: including: "Managing the Mind” - for controlling that voice in our head that often leads us astray.  “Quick Typing”  to improve communications with others by recognizing their behavioral preferences.   “Personality Type in the Workplace”, a variation of “Quick Typing’ geared for the workplace.   “Determining Your Personal Brand”, a simple way to find out what others think when they hear your name.  “How Our Body Language Speaks for Us” - an easy-to-use review of the power of body language and the "does and don’ts” of being “seen" in business and social encounters. 

Each of these articles and others in the future will also be the basis for a series of webinars and a book.

Mastermind Group

SOLD OUT - Lastly, for a select few, there is the Pfrenzinger MasterMind Group for those that want to talk to or meet with Coach Steve directly and in a group setting with others in the Mastermind Group.  And have private, just-in-time Q&A sessions.  And want the opportunity to attend his regular MasterMind events, both online and in amazing locations around the US. 

There are 3 levels to this program.  Inquire for details.  

FAQs (in the Coach's own words)

Q - Not sure I understand the idea that Aha Moments can somehow create an Unstoppable state of mind thus causing a life-changing journey to continue.  Is the formula "aha moments = unstoppable state = sustained journey?  Can Coach Steve explain that?

A – Sure.  Let's look at an entrepreneur that is tasked with finding some new way to do something, that's never been done before. There’s obviously a lot of trial and error going on.  Let's look at the Aha concept that “there’s no such thing as failure and that there are only results" (T Robbins).  So, "if you don’t like the result, you can change your approach and simply try it again".  By referring to an outcome as a result rather than a failure, there can be a rather euphoric realization that outcomes can be bad, but that’s to be expected and simply what occurs on the path to the right outcome.  It’s kind of like the Edison story of him trying to invent the light bulb and having 1,000 unsuccessful attempts.   He obviously was unaffected by the number of bad outcomes (failures as some would call them), so he simply marched on until he got the result he wanted.  So, it’s very likely that our entrepreneur is relieved of the mental burden of failure and this sudden realization (aha moment) can create a rather uplifting moment and a feeling of being unstoppable.  It also begs the question, “what could you accomplish if you knew you could not fail?”  It's easy to see how this could extend the dream of a new company or any other journey as they proceed with greater confidence of their eventual success. 

Q - What was a big aha moment for the Coach?

A - One of my biggest aha’s in business (actually an epiphany as it was so big), was discovering my brain type in Myers Briggs MBTI terms, an INTJ.   I had been looking at personality tests to help me match "talent to task" (picking people) in my tech consulting business.  I was basically in the people matching business, let's call it human resource management. When I discovered that the INTJ profile was "wired for success" in human resource management, I had a moment I’ll never forget. I had always thought I was good on this topic, but when you go from “thinking to knowing” you're good, to knowing you’re wired for success, it’s an amazing and empowering feeling.  I had become “Unstoppable” and it was obvious to me and to others around me.  I was hooked on such aha moments and wanted more.  Also, when I found out I was wired the same as Abraham Lincoln, a hero to me, it blew my mind.  I read everything I could on Honest Abe and got goosebumps thinking about his life and huge decisions and what I might have thought of doing back then. There is no better feeling that knowing you are wired for success in your endeavors and that great people in history that you admire are wired just like you.  Off the chart!

Q - Is one aha moment enough to keep me Unstoppable?

A - No. One is often enough to help you become unstoppable at that moment, but you'll likely need a steady and timely flow of such moments (and periodic reminders) to sustain an unstoppable state of mind.  Thats why I started my weekly newsletter, to provide you with these ongoing aha insights.  I saw this recurring need during my many years of coaching.   

Q - Who are those that Coach Steve looks to for inspiration? 

A - Here's a list of great teachers that have been an inspiration to Coach Steve.  Tony Robbins, Eckhart Tolle, Deepak Chopra, Ken Wilber, Rick Warren, Carl Jung, Malcolm Galdwell, Wayne Dyer, Tom Rath, John Niednagel, Abraham Lincoln, …  

Q – How will Coach Steve handle attribution (credit the source) of the many aha insights presented in this blog?

A – I'll will do my best to identify the source of key concepts when used.   I listed in the FAQ’s those that have provided me inspiration and they are the sources of many such aha insights.  If I can't find the source or is unsure, I may list where I first heard it.  For example, Tony Robbin’s has a vast toolkit of tips and techniques, but he may or may not be the originator of all of them.  

Q- What’s the difference between an Aha Moment and an Epiphany as used in this blog?  

A - Both are sudden, all-at-once moments of “insight”, but differ in significance.  Both start with an rapid and often unexpected moment of inspiration, discovery, realization or clarity (collectively “Enlightenment”), that can instantly lead to greater consciousness, determination, energy, confidence and an improved “state of mind”, often making you “Unstoppable” at that a moment.  But, while an aha is a sudden moment of insight, an epiphany is a sudden moment of “life-changing”, almost supernatural insight.  For example, an aha moment might come when you find out that “there’s no such thing as failure, only results, so just try again” (T Robbins).  That’s great insight, but when you discover that you have a natural giftedness that makes you “wired for success” in certain of life’s pursuits, now that’s an epiphany.   Per Smith and Kounios 1996, these insight-like moments differ in contrast to other cognitive tasks, which yield solutions in an incremental fashion.

Q - Does Coach Steve have a recommended reading list?

A - Yes and this will be added soon. 

Q - Are there any aha or motivational products Coach Steve can recommend?

A - Yes, there will be a section with curated products that meet the Aha Moment profile, likes posters, books and gift items.


Q - How did Coach Steve get into coaching? 

A - As a successful entrepreneur and businessman, I decided long ago to be a seeker of inspiration and motivation and when he found it, I shared it will others to drive home (master) those lessons and to prove they were effective in helping others during their journeys.  I didn't start out wanting to be a coach, but others began to call me "coach" as I taught them many lessons in self actualization and surviving major journeys of transformation. 

Q - What's the #1 piece of advice Coach Steve gives those he coaches?

A - That's a tough question as the topics are so diverse.  But one thought comes to mind.  I often provide insights that people have heard before (as older, proven lessons are just as good and some times better than new ones) and they will sometimes say, "Oh, I already know that.".  Then, after I look at what they're doing, I often say, "yep, you know that, but you don't do that".  Knowing and doing are very different things.  You may know the best way to proceed, but if you don't implement that knowledge, it's worthless to you and potentially destructive (as the mind will remind you often of all the effort you went to to learn something that you choose not to use).  Good points to keep in mind as we proceed.

Q - Coach Steve mentions high energy music a lot.  How does that fit in?

A - A steady dose of hIgh-energy, motivational music is a key component of  "obtaining and sustaining" the unstoppable state of mind.  If you've ever been to a Tony Robbins live event, you know what I mean.  So, I will have a "song of the week" with each "Aha Moment" email I send so after you read what I present, you can blast away with some really upbeat music.  

Q - Who should not look to Coach Steve for journey answers?

A - I not trained or prepared for dealing with alcohol, drug and mental health issues so I really can't be offering this group advice.  I also look for simple to understand and easy to implement aha insights "for the masses" that may not be consistent with the deep thinkers in the one-on-one world of psychology and psychiatry.   

Q - Why is sending the Aha Moment email on Sunday so important?

A - As mentioned above, Monday is a critical day as it's the day of the week most journeys are ended and dreams are abandoned.  So, it's the day we need the most mental prep ahead of the upcoming week.  BTW - Monday is also the day of the week when more people die, so it obviously has some significance. I also suggest you read the weekly email again on Wednesday (hump day) as it can also help you close the week strong.   

Q - If I follow Coach Steve's advice will I be successful?

A - I can't guarantee success for anyone.  Each person and journey are different and there are endless variables that can impact the results.  The goal of this website and what I teach others is to improve your chances of success and help you "stay the course" in your journey.  But, the advice given is for each person to interpret and decide for themselves how to proceed in their unique journey and their unique circumstances. 

Q – Is personality testing (typing) important to Coach Steve’s process?

A – Yes, Personality Type (or Psychological Type, as it’s often called) is important, but slightly more so in the Q&A forum than the general “aha moment” process.  That’s because I can provide more precise answers to questions if he knows a person's Type.  I uses the Myer Briggs MBTI typing process and have for decades.  There are others, like Strength Finders, DISC, Big Five, MBS, AVA, Enneagram, and more.  They all provide some value, but I have become an expert on MBTI typing and have developed a computer metaphor for easily determining one’s MBTI Type.  And, it doesn’t require that I use a questionnaire on online test (but I have one just in case).  Being able to quickly type another person is very powerful and I will be posting in the blog on that subject.   It’s called “Fast or Quick Typing” and can be used to quickly spot behavioral preferences in ourselves and others and allow for more effective communications and better working relationships with your team and your customers.  I teach a course on “Personality Type in the Workplace" and I'm authoring an article on that soon.  Note, many people believe that you need all four functions in MBTI to “understand" another person, but any one or two of the four can provide insights to better communications and I'll post more on typing and its value later as well.  So for now, yes, personality testing is important to get the most out the Aha Moment and Q&A processes.   Note - there are numerous MBTI testing sites available online on this subject.  But, these test sites have a fairly high error rate for a variety of reasons and the one Coach Steve uses has a more thorough validation process to insure the correct Type has been identified.

Note - the picture above was taken from a 3rd floor balcony overlooking the 1st and 18th fairways of the Old Course at Saint Andrews in Scotland.  For all the golfers out there :